📔[MYCE White Paper]1. The background of the MYCE Project-1

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Recently, more people are curious about the MYCE token. We will upload the contents of the MYCE token white paper in order.

Today, I will talk about the background of the MYCE project, the first of the MYCE token white paper. I will check the important parts to make it easier to read.

  • CONTENTS

01 PROJECT BACKGROUND

1. Community-based Platform : Digital Governance

In modern times, decreasing communication and becoming an isolated socialization. In addition, social distancing and non-face-to-face in the COVID-19 era are accelerating society as a whole and becoming individuals without bonding. So, if a place or opportunity to develop and communicate with others is continuously provided, there will be a part that can be gradually resolved. Looking at the post-COVID-19 era, it can be thought that our society is fragmented in nano units. Professor Kim Nan-do predicted that the 2022 trend will be this “nano society.” Specifically, there will be a society that should be able to fully take responsibility for itself in line with the trend of hyper-personalization. To aim for a consumption flow that alleviates this phenomenon, it is necessary to focus on natural human characteristics. Since sociality, which is said to be in desperate need of human solidarity and relationships, can be a problem in offline activities as it moves to the era of With Corona and Post-Corona, many opportunities should be provided to improve empathy with others. In modern society, where individual self-sufficiency has been destroyed due to changes in capitalism, nationalism, and informatization caused by globalization, communities are planned and intentionally formed according to individual consumption/life patterns. At this time, the community moves together by sharing values and goals, resulting in a transformational movement to move away from individualistic life and to collaboratively share life with value orientation/alternative mobility/common geographic scope, we can at least call it a “community.” With the Web 2.0 opening, the operating and governing system of the state, mayor, and civil society has changed. Through interactive communication, such as exchanging information, gathering opinions, and eliciting political actions of individuals or groups through the Internet, all participants can actively participate in solving community problems. Information and knowledge are produced through autonomous mutual exchange, and the digital governance of the MYCE project is to use the information and knowledge produced in this way as a mechanism for a new society and economy. As seen in the case of Wikipedia, multiple information and knowledge are always a temporary version and can be changed at any time. The autonomy and creativity shown by collective intelligence can be a key driver of the MYCE project.

As Manuel Castells pointed, a pioneer in Internet and information society research, Internet, and Communication Technology (ICT) has become an important key driver in organizing and changing our lives. The development of information and communication technology means that communication patterns change so that communication can transcend time and space. New digital technology and communication platforms in the era of the Fourth Industrial Revolution will bring about much greater changes than our lives, consciousness, economy, and culture, as well as changes that have been made so far. When it comes to ‘blockchain governance’, ‘blockchain’ is ahead, but if ‘blockchain governance’ is proposed as an operating method, the focus should be on ‘governance’. However, most projects are focused on the blockchain. This may be because more attention is focused on “blockchain” at this point. Blockchain is a technology. In other words, it is a method and tool. Technology can be realized more realistically and visually than abstract concepts (governance), so it can be easily caught visually and tactilely. But it is a blockchain as a tool to realize governance, but it cannot be used as a substitute for governance.

  • Blockchain & Governance

MYCE project aims to ensure the participation of various actors such as individuals (users), companies (sellers), and managers (platforms), and to establish and service a mechanism to solve problems through coordination and consultation. In this respect, digital governance allows organizational or group decision-making and communication through ICT to form a mechanism through decentralized and horizontal participation of various actors. To improve the problem of high management costs and vulnerability to hacking to prevent problems such as manipulation from a specific object in the above-mentioned system mechanism, we intend to solve these problems by distributing them to the network. Blockchain technology is a principle to create a transparent community by sharing past records, which can expand the overall trust building of the service in a fleeting period. In addition, through blockchain governance, it is possible to implement a system in which decisions made by users with interests anytime, anywhere can be reflected in service policies at no cost/real time. As a result, the transaction cost of participating in the group’s decision-making is drastically reduced, and the level of direct decision-making increases, resulting in lower user compliance costs. Blockchain technology can improve the problems of existing mobile voting (self-certification and information security) and even confidential and direct voting, enabling digital crush and Heteraki to implement service democracy. Since it is a distributed structure based on ‘blockchain technology’, fees can be reduced through transactions without an authorized third party, and there is no need for a centralized organization or an authorized third party to ensure reliability (transparency). It can reduce the cost of operation, maintenance, security, and financial transactions of the centralized system of the existing O2O service platform, and is highly complementary because it fundamentally blocks operability, unlike the existing system where all transactions are stored on the central server at once. In other words, in the era of the Fourth Industrial Revolution, online and offline businesses are emerging as key drivers, and in this context, the blockchain governance system will allow you to try the “O2O Digital Governance” business that combines online and offline.

  • COVID-19 and Online platform service

Due to COVID-19, non-face-to-face activities have increased, and the virtual economy is emerging along with the development and commercialization of blockchain technology. Gen.Z generation (born in the mid-1990s and 2010s) is becoming a trend to reveal characters of various shapes that express themselves based on multi-persona on a virtual worldview. In addition, inflation has led to investments in virtual currencies such as gold and Bitcoin, which have absolute value, which has led to a virtual economy investment craze along with the development of the blockchain industry. 6COVID-19 naturally dampened offline socializing and “untact” has emerged. But, allowing daily life to be extended online, also the desire to reveal individuals’ diverse styles and tendencies could be expressed on the “Virtual World View,” expanded beyond the existing Net to Virtual Reality based on the development of IT technologies such as blockchain, enabling users to consume from socializing to actual show-off. Existing offline activities such as leisure activities and financial activities are moving into virtual reality. From this point of view, the theme of hyper personalization has been connected based on the current development of virtual reality technology, leading to a trend called Metaverse. This change provides an opportunity for the Gen.Z generation, which values experience, to become the main consumer, the Gen.Z generation, to fall into the 30s and 40s in about 5 to 10 years, and we need to identify and analyze the Gen.Z generation’s consumption patterns. The key driving force that was able to induce the settlement of untact-based economy, society, and culture is ICT technology, so-called ABC, or ICBM, such as the Internet of Things, Cloud, Big Data, Mobile, and AI based on 5G hyper-connected technology. In other words, we are now living in the era of untact in everyday life, untact in business, and untact in community on ICT technology. Accordingly, as most of the services expressed as untact are growing, online platform services are in the spotlight. Unlike the existing industrial economy era, platform service is an industry that secures a lot of users to promote interaction between users and creates a virtuous cycle of services through it. In other words, understanding of users becomes the most key point for service formation and service growth. Therefore, understanding what value users have and what characteristics they have is the most important part of the service, and for this, it is essential to understand the MZ generation, which is called the capitalist generation and is at the center of all current generations.

Since the theme of today’s white paper is the background of the project, there may be some difficult. In the next post, I will take a look at the real MYCE token for the project outline.

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Currently building a platform where anyone can purchase/sell/search products related to various events